So, you've put together this awesome email campaign. You've crafted these personalized emails with catchy subject lines and all that jazz. You've even got a list of people who are interested and ready to hear from you. You hit send, expecting the replies to start flooding in.
But guess what? Crickets. No one's opening, clicking, or even bothering to reply. How does that even happen?
Well, sure, sending out personalized emails and having a good list matters. But none of that counts if your emails don't even make it to the inbox. One big thing that affects whether your emails get through is your sender reputation.
And that's where email warm-up kicks in
If you want your emails to always land in the Inbox right before your leads' eyes, you must prepare your sender account first. Email warmup isn't a step you can ignore. Fresh accounts that don't have good sender reputation or history will always look suspicious to email service providers
Email warm up is the process of preparing an email address, domain and IP to build a positive sender reputation with inbox providers and, as a result, land more often in the inbox of your recipients
The best way to do an email warmup is to gradually send emails to high reputation inboxes and get engagement from them. This could be your friends, colleagues, existing clients who always interact with you or emails of your own.
That means getting positive interactions: having your emails opened, replied, marked as important and removed from spam (if you landed in spam, which usually happens sometimes when your domain is new and “on probation”). That’s email warmup.
Here’s how we can warm it up:
The first day, send around 5 emails to high reputation inboxes you own or owned by people you know and ask them to open the message, reply positively, mark as important and remove from spam if needed. The more positive interactions, the better.
The next day, send 10 emails following the same process.
The following days, increase the number of emails by adding 10 daily until you reach 100 per day.
Depending on the daily volume you plan to send, increase the number of emails sent by adding 30% more daily until reaching your goal.
Now we are done with the Warm up phase, Should I start sending email blasts now?
Warming up only before your campaigns is not enough.
You can warm up an email account for 21 days, then stop the warm up, start your campaigns and land in spam 1 month after. Warming up only before your campaigns does not immunize you against the junk folder.
once you have passed the 21 days pre-sending warm up phase, you can start sending 50 cold emails / day and add 10 more emails each day until reaching maximum 150 / day
When you send the emails, don’t send them in 1 go rather have them on drip mode at different times of the day.
The goal of this process is really to maximize the results of your campaigns with an optimized deliverability that will lead to higher open rates and, in turn, improve the reply, lead, click rates.
At the end of the day it helps you close more deals leading to more revenue for your business.